{"id":17001,"date":"2019-09-27T14:33:12","date_gmt":"2019-09-27T18:33:12","guid":{"rendered":"https:\/\/creativesigndesigns.com\/?p=17001"},"modified":"2019-09-27T14:33:12","modified_gmt":"2019-09-27T18:33:12","slug":"healthcare-wayfinding-evolution","status":"publish","type":"post","link":"https:\/\/creativesigndesigns.com\/blog\/healthcare-wayfinding-evolution","title":{"rendered":"A Wayfinding Evolution in Healthcare"},"content":{"rendered":"<p>First, there was nature. Reading water, a crescent moon, tree growth patterns, and bird migrations, constellations that point to the North Star. Then, there was signage. \u2018You are here.\u2019 \u2018Go this way to get to your destination.\u2019 \u2018This is the name of this business and these are the goods and services they provide.\u2019 <!--more--> Next, digital signage. Interactive kiosks. Mobile accessibility. Real-time updates and customization. Time-sensitive emergency messaging. So, that\u2019s it, right? From natural to analog to digital, the evolution of signage and wayfinding is now complete, right? Well, not <i>quite <\/i>so fast.<\/p>\n<h2>We Are Here: The Current State Of Healthcare Wayfinding<\/h2>\n<p>Before we seem too hasty to move on to the Next Big Thing, <a href=\"https:\/\/creativesigndesigns.com\/blog\/healthcare-industry-digital-signage-solutions\/\">digital signage<\/a> is <i>still<\/i> the most accessible, functional wayfinding delivery method as it allows the delivery of real-time messaging to your target audience. Its capabilities, when entirely and properly applied, serve as an <i>excellent<\/i> outlet for information.<\/p>\n<p>After all, hospitals and healthcare facilities face incredibly unique challenges \u2013 and opportunities \u2013 when it comes to signage. And one of the most difficult challenges of <a href=\"https:\/\/creativesigndesigns.com\/blog\/how-to-program-healthcare-signage\/\">healthcare wayfinding design<\/a>\u00a0is imagining how new visitors to a health care facility will respond and interpret your signage. And with many <a href=\"https:\/\/creativesigndesigns.com\/blog\/hospital-signs-wayfinding\/\">hospitals and healthcare facilities<\/a> expanding and reorganizing due to mergers, integrations, construction, complex functions and departments, and strategy changes, navigation proves even more challenging for patients \u2013 and even employees \u2013 finding their way down new corridors, multiple levels, hallways, elevators, and hundreds of rooms.<\/p>\n<p>As such, signage is <i>particularly<\/i> critical due to the nature of the population: Patients who are ill or injured, under stress, and generally unfamiliar with hospitals or clinics are at a disadvantage when trying to find their way, as are the visitors who come to see them. So clear and concise exterior and interior wayfinding signage provides crucial navigation, and color-coded, highly visible and strategically placed directional and identification signage can greatly reduce travel time and confusion when time is of the essence. But now, it doesn\u2019t end there.<\/p>\n<h2>Next Stop: The Evolution of Healthcare Wayfinding<\/h2>\n<p>Consider <a href=\"https:\/\/mhealthintelligence.com\/news\/hospital-wayfinding-app-improves-patient-experience-at-mercy\">the case<\/a> for Mercy Health launching \u2018Right this Way,\u2019 an in-hospital wayfinding app that will improve the patient experience by making it easier to navigate the campus. As the hospital&#8217;s president and CEO explains, \u201c\u2018Right This Way\u2019 makes it easy for patients and visitors to find their way around the hospital. It offers detail-rich indoor maps, turn-by-turn indoor navigation, parking help and more on cell phones, kiosks and on Mercy Health\u2019s website.\u201d Additionally, it can guide users to the department or room they want to visit, remind users where they parked, help reduce missed or late appointments, all while leveraging turn-by-turn indoor navigation within one to two meters.<\/p>\n<h3>The Future of Wayfinding Is Now<\/h3>\n<p>To say we get <i>a little<\/i> excited about signage is, admittedly, an understatement. And with so many iterations, evolutions and options, it seems the sky\u2019s the limit for how it can improve the quality of life for those it serves. So if you\u2019re thinking of integrating more effective \u2013 and evolutionary \u2013 wayfinding in your hospital, <a href=\"https:\/\/creativesigndesigns.com\/contact\">contact us<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, there was nature. Reading water, a crescent moon, tree growth patterns, and bird migrations, constellations that point to the North Star. Then, there was signage. \u2018You are here.\u2019 \u2018Go this way to get to your destination.\u2019 \u2018This is the name of this business and these are the goods and services they provide.\u2019 Next, digital signage. Interactive kiosks. Mobile accessibility. Real-time updates and customization. Time-sensitive emergency messaging. So, that\u2019s it, right? From natural to analog to digital, the evolution of signage and wayfinding is now complete, right? Well, not quite so fast.<\/p>\n","protected":false},"author":3,"featured_media":15891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,6,7],"tags":[],"class_list":["post-17001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-signage","category-signage-principles","category-wayfinding-design"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/posts\/17001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/comments?post=17001"}],"version-history":[{"count":0,"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/posts\/17001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/media\/15891"}],"wp:attachment":[{"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/media?parent=17001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/categories?post=17001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativesigndesigns.com\/wp-json\/wp\/v2\/tags?post=17001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}